Document Type : Original Article
Authors
1 Ph.D. Student, Department of Media Management, University of Religions and Denominations, Qom, Iran.
2 Assistant Professor, Department of Media Management, University of Religions and Denominations, Qom, Iran.
3 Professor, Imam Sadiq University, Tehran, Iran
4 Assistant Professor, Department of Media Management, University of Religions and Denominations, Qom, Iran
Abstract
Digital media has witnessed significant advancements in delivering educational content, with podcasts emerging as an effective tool for disseminating knowledge and teaching languages, including Arabic. With the growing popularity of these platforms, there is a need to study the persuasive techniques used in educational podcasts to assess their effectiveness in conveying linguistic rules and enhancing listeners' understanding. This study examines the persuasive techniques employed in Arabic language teaching podcasts, utilizing qualitative research methods and narrative analysis to evaluate content and analyze data. The research focuses on identifying the persuasive patterns used to attract listeners and enhance their understanding of Arabic grammar and its beauty. The results reveal that these programs rely on a variety of persuasive techniques, such as storytelling and real-life examples, to make the content more relatable to listeners' lives. Additionally, the study highlights the importance of simplifying information and presenting it in an engaging and accessible manner. Direct interaction methods, such as answering listeners' questions and sharing experiences, were also used, contributing to a stimulating and participatory learning environment. The study emphasizes the significance of employing Modern Standard Arabic in an entertaining yet educational style, along with using appropriate vocal tones to effectively deliver the message. The findings confirm that these techniques strengthen listeners' connection to the language and help them overcome challenges in mastering grammatical and morphological rules. The study concludes that podcast technology is an effective means of teaching Arabic, as it employs persuasive methods that cater to the audience's needs and fosters their appreciation for the language's cultural richness.
Keywords
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